Elva Cullen advises clients on a full spectrum of intellectual property and technology transactions.

Elva combines extensive experience and a pragmatic approach to help cutting-edge clients navigate complex matters involving:

  • Intellectual property
  • Information technology
  • Commercial contracts
  • Mergers and acquisitions
  • Private equity transactions

She also delivers strategic commercial advice in large-scale, multijurisdictional transactions, particularly with a tech, e-commerce, or consumer brands focus.

Elva’s representative experience includes advising:

  • ECP and Centrica on acquiring Isle of Grain LNG site from National Grid
  • Farfetch on its global strategic partnership with Alibaba Group and Richemont, to provide luxury brands with enhanced access to the China market and accelerating the digitization of the global luxury industry
  • NVIDIA on its proposed US$40 billion acquisition of Arm Limited, the Cambridge-headquartered semiconductor and software design company, from SoftBank
  • A global private equity firm on the carve-out and acquisition of a European vacation rental business and related online platforms involving a detailed review of the material commercial contracts, advice on splitting the contracts, and the papering of the broad range of transitional services to be provided
  • An institutional investor on the carve-out and acquisition of an international fintech platform involving advice on the transfer of and relevant structure for holding core IP
  • A large cloud-based hosting platform in relation to its compliance with the EU Copyright Directive
  • A midmarket healthcare-focused private equity firm on the acquisition of a digital healthcare platform involving advice on the status of the core IP, an analysis of the material commercial contracts, and advice on relevant consumer law
  • An international casino and gambling group on the carve-out and sale of the UK business of a major gambling and entertainment business involving an in-depth analysis of the material commercial contracts, relevant consumer law, and the core technology, including the related contracts and IP
  • A private equity firm on the sale of an entertainment technology business involving reviewing and advising on the future implications of complicated licensing provisions

Thought Leadership

  • “Online Marketplace Liability: CJEU Ruling in Coty v. Amazon,” Latham & Watkins Client Alert (April 2020)
  • “What Does Brexit Mean for the Copyright Directive in the UK?,” Latham & Watkins Article (February 2020)

Pro Bono

  • A global eye health charity on its core commercial contracts, licensing of its proprietary software and management of its IP portfolio 

Bar Qualification

  • England and Wales (Solicitor)

Education

  • Legal Practice Course, College of Law, 2012
  • LLM, University College London, 2011
  • Bachelor of Civil Law (BCL), University College Dublin, 2009
  • Maîtrise en Droit, Université Paris II, Panthéon-Assas, 2009