Alastair Mackichan is an associate in the London office of Latham & Watkins and a member of the firm’s Entertainment, Sports & Media Practice.

Mr. Mackichan regularly advises key stakeholders in the sports and entertainment sectors with respect to complex commercial and corporate transactions, including: 

  • The sale and acquisition of media rights and content distribution
  • High value sponsorship and other commercial partnerships
  • The hosting and staging of major international sports and entertainment events
  • Strategic joint ventures and acquisitions

In addition, Mr. Mackichan has solid in-house knowledge of the sports and entertainment industries, having worked for major sports governing bodies and leagues, including the Premier League and the NBA.

Mr. Mackichan’s experience includes advising:

Sale and acquisition of media rights and content distribution

  • SRMG on content licensing and joint venture arrangements with Warner Bros. Discovery
  • The EFL on its global media rights arrangements*
  • An AI-focused music company on artist agreements, recording, and publishing arrangements with labels and streaming platforms

Sponsorship and other commercial partnerships

  • Red Bull Racing Formula One Team on sponsorship and licensing arrangements
  • Unagi/Ultimate Champions on sponsorship and NFT arrangements with Arsenal FC
  • A blockchain-focused gaming company on sponsorship and NFT arrangements with premium sports leagues
  • A global consumer brand on sponsorship and partnership arrangements including with League of Legends E-sports events and McLaren Racing Formula One Team*
  • A sports nutrition company on its brand ambassador arrangement with A-list celebrities

International sports events

  • A sports governing body on global event hosting and brand licensing arrangements
  • Dutch Formula One Grands Prix on the promoter arrangement with Formula One*

*Matter handled prior to joining Latham.

Bar Qualification

  • England and Wales (Solicitor)


  • Postgraduate Diploma in Professional Legal Practice, University of Law, 2015
  • Postgraduate Certificate in Sports Law and Practice, De Montfort University, 2014
  • LLB Law with Chemistry, University of Bristol, 2012