Cryptoasset Financial Promotions

Up-to-date information, analysis, and source links to help cryptoasset businesses understand and respond to the latest regulatory developments.

Last updated December 2025.

Cryptoasset financial promotions and fiat-to-crypto on/off ramp services

Publication Date: 26 November 2024
Regulator: FCA
Description: FCA publication on unregistered firms promoting cryptoassets to UK consumers, including in the context of fiat-to-crypto on/off ramp services
Publication Type: FCA publication
Response Date: N/A
Link: FCA publication

FG23/3: Finalised non-handbook guidance on cryptoasset financial promotions

Publication Date: 2 November 2023
Regulator: FCA
Description: FCA final guidance on how crypto promotions must be fair, clear, and not misleading under new FCA regime
Publication Type: Finalised guidance
Response Date: N/A
Link: FCA FG23/3

Final warning for cryptoasset firms marketing to UK consumers and those supporting them to get ready for the financial promotion regime

Publication Date: 21 September 2023
Regulator: FCA
Description: FCA final warning letter focusing on illegal promotions and expectations of those supporting unregistered firms marketing to UK consumers
Publication Type: Final warning letter
Response Date: N/A
Link: FCA final warning letter

Firms’ preparations to comply with the cryptoasset financial promotions regime – feedback on good and poor practice

Publication Date: 7 September 2023
Regulator: FCA
Description: FCA publication and letter on good and poor practices in relation to how regulated cryptoasset firms had adapted to the new financial promotions regime
Publication Type: Good and poor practices and letter
Response Date: N/A
Link: FCA publication and letter

Cryptoasset firms marketing to UK consumers must get ready for financial promotions regime

Publication Date: 2 September 2023
Regulator: FCA
Description: FCA press release on how cryptoasset businesses can communicate financial promotions
Publication Type: Press release
Response Date Due: N/A
Link: FCA press release

PS23/6: Financial promotion rules for cryptoassets

Publication Date: 8 June 2023
Regulator: FCA
Description: FCA policy statement setting out the final rules for marketing cryptoassets; brings “qualifying cryptoassets” within the UK’s financial promotion regime
Publication Type: Policy statement
Response Date: November 2023
Link: FCA policy statement

The Financial Services and Markets Act 2000 (Financial Promotion) (Amendment) Order 2023

Publication Date: 7 June 2023
Regulator: HMT
Description: Legislation bringing financial promotions of qualifying cryptoassets into the scope of the financial promotions regime. The SI came into force 8 October 2023.
Publication Type: Statutory instrument
Response Date: N/A
Link: HMT statutory instrument

Explanatory Memorandum to The Financial Services and Markets Act 2000 (Financial Promotion) (Amendment) Order 2023

Publication Date: 27 March 2023
Regulator: HMT
Description: HMT explanatory memorandum on the 2023 Order amending UK’s financial promotions regime; introduces a temporary exemption for FCA-registered (AML) crypto firms to promote their products
Publication Type: Explanatory memorandum
Response Date: N/A
Link: HMT explanatory memorandum

Government approach to cryptoasset financial promotions regulation policy statement

Publication Date: 1 February 2023
Regulator: HMT
Description: Confirmation that the government will introduce a bespoke exemption in the FPO for MLR-registered cryptoasset businesses to communicate their own financial promotions
Publication Type: Response to consultation
Response Date: N/A
Link: HMT consultation response

PS22/10: Strengthening our financial promotion rules for high-risk investments and firms approving financial promotions

Publication Date: 1 August 2022
Regulator: FCA
Description: FCA outline of raised standards for the marketing of high-risk investments, consumer protections, and stricter requirements on firms that approve financial promotions.
Publication Type: Policy statement
Response Date: 1 December 2022 (for rules related to high-risk investments); 1 February 2023 (for all other rules)
Link: FCA policy statement