Latham’s US Consumer Protection Practice helps consumer-facing companies navigate complex regulatory scrutiny from the Federal Trade Commission (FTC), state attorneys general (state AGs), and other authorities. From proactive compliance and risk management to investigations, enforcement, and litigation, we leverage deep experience engaging with regulators to help clients safeguard their business and maintain consumer trust.
We partner with product, engineering, and legal teams to design compliance programs that meet regulator expectations, translating rules into actionable playbooks across dynamic industries like fintech, retail and e-commerce, and media and advertising. Our counseling spans all aspects of consumer protection, including privacy and data security, auto-renewal and negative options, click-to-cancel requirements, disclosures, and “junk fees” — helping clients avoid regulatory surprises, reduce risk, and accelerate product launches.
We routinely represent clients facing FTC and state AG investigations and defend against enforcement actions and litigation, including Section 5 matters, market studies and 6(b) orders, and consent decree obligations. We engage early with regulators to align priorities and timing, narrow overbroad inquiries, and challenge unreasonable requests where appropriate. We have a proven track record of closing inquiries without enforcement and achieving favorable outcomes in high-stakes matters before the FTC.
No other firm matches Latham’s combination of market-leading Antitrust & Competition, Artificial Intelligence, Technology, Privacy & Cyber, and White Collar Defense & Investigations capabilities. Our interdisciplinary teams bring deep technical fluency across evolving technologies — such as AI, digital assets, connected devices, and cloud services — and strong working relationships with FTC staff and senior leaders. Drawing on unparalleled government and industry experience, we deliver practical solutions that help clients navigate government scrutiny, respond decisively, and stay focused on growth.
Jennifer Archie, Calum Docherty, Tony Kim, James Lloyd, and Serrin Turner named to Cybersecurity Docket’s Incident Response Elite for 2026.
A Latham team led by Sean Berkowitz and Serrin Turner won the “Litigators of the Week” competition, recognized for securing complete dismissal of the SEC’s landmark enforcement action against SolarWinds and its CISO, Tim Brown.
Jennifer Archie, Tony Kim, and Serrin Turner once again recognized by Cybersecurity Docket’s Incident Response 50 for 2025.