March 30, 2021
Latham & Watkins advised leading global
software company TeamViewer on its official partnership with the Mercedes-AMG
Petronas Formula One Team and Mercedes-EQ Formula E Team. TeamViewer will
provide the teams with remote connectivity solutions and further cutting-edge
technology to drive greater performance over the next five years.
TeamViewer breaks new ground as the first
brand to agree a new partnership with Mercedes in Formula One and Formula E,
including prominent branding on both cars and the drivers’ racing suits. As the
only manufacturer competing in both series, Mercedes is uniquely positioned to
deliver this partnership.
The Mercedes partnership and the already
announced Manchester United partnership, on which Latham also advised, form a
key pillar of TeamViewer’s marketing strategy to invest in its brand equity
globally and accelerate the enterprise customer and personal user expansion in
key growth markets.
The Latham team was led by entertainment,
sports and media partner Patrick Mitchell, with associates Stewart Robinson and