Patrick Mitchell is a partner in Latham’s London office and a member of the Entertainment, Sports & Media Industry Group.

Mr. Mitchell works exclusively in the sports and entertainment space, advising a wide variety of corporates, investors, financiers, sports governing bodies, broadcasters, and other media companies on their premium commercial transactions and regulatory issues.

Mr. Mitchell advises on sophisticated sponsorship and media rights arrangements, the launch and expansion of media and digital services, sports technology, and all other areas involved in establishing, commercialising, and investing in leagues, teams, and events.

Mr. Mitchell’s experience includes advising:

  • Various international media and technology companies on their broadcasting, digital, and related activities, including: 
    • DAZN
    • Endeavor
    • Vice Media
    • Dapper Labs
    • Genius Sports
    • Bytedance
    • SRMG
    • MBC
       
  • Various teams and leagues, including:
    • Formula E (media rights, sponsorship and teams agreements)
    • The Dutch and Azerbaijan Formula One Grands Prix (promoter arrangements with Formula One)
    • World Surf League (hosting arrangements)
    • Red Bull Racing Formula One Team (sponsorship/licensing arrangements)
    • Bidding nations for the AFC Asian Cup (all aspects of bids)
    • The EFL* (global media rights and sponsorship arrangements)
    • The Premier League* (global sponsorship arrangements)
    • FIFA (arrangements for 2026 World Cup)
    • Various Premier League and European Football Clubs (premium sponsorship arrangements)
    • Badminton World Federation* (global media rights and sponsorship agreements)
       
  • Global brands on their premium sport sponsorship arrangements, including:
    • Teamviewer (shirt sponsorship deal with Manchester United and primary sponsorship with Mercedes F1)
    • Unilever* (various football sponsorship deals including with Chelsea FC, La Liga and CONMEBOL)
    • Bridgestone* (various golf sponsorship arrangements)
    • Ralph Lauren* (various golf and tennis sponsorship arrangements)
    • Darktrace (sponsorship of McLaren F1)
    • Unagi/Ultimate Champions (sponsorship and NFT arrangements with Arsenal FC)
    • GOAT (sponsorship deal with Paris Saint-Germain)
    • Dapper Labs (sponsorship and NFT arrangements with La Liga and other premium leagues)
       
  • Various investors in sports, including:
    • Todd Boehly/Clearlake Capital (acquisition of Chelsea FC)
    • Silver Lake (investment in New Zealand Rugby/All Blacks)
    • IMG (acquisition of Mutua Madrid Open Tennis Tournament)
    • Authentic Brands (investment into David Beckham)
    • Silver Lake (investment in the Australian A-League)
    • CVC (investment in La Liga)
    • DAZN (attempt to buy BT Sport)
    • MSD and numerous other lenders (finance arrangements with football clubs and leagues)

*Matters handled prior to joining Latham

Bar Qualification

  • England and Wales (Solicitor)

Education

  • LPC, Nottingham Law School, 2002
  • BA (Jurisprudence), Keble College, University of Oxford, 2001