Latham’s Consumer Protection Practice helps consumer-facing companies navigate complex regulatory scrutiny from various regulators around the globe, including the US Federal Trade Commission (FTC), the US state attorneys general (state AGs), the UK Competition and Markets Authority (CMA), and leading EU and APAC consumer protection regulators. From proactive compliance and risk management to investigations, enforcement, and litigation, we leverage our deep knowledge of consumer protection legislation and our extensive experience engaging with regulators to help clients safeguard their business and maintain consumer trust.
We partner with product, engineering, and legal teams to design compliance programs that meet regulatory expectations, translating complex rules into actionable playbooks across dynamic industries like retail and e-commerce, fintech, media, and advertising. Our counseling spans all aspects of consumer protection, including consumer online journeys (covering aspects such as pricing, reviews, popularity claims, discounts, selling techniques), subscriptions, auto-renewal and negative options, click-to-cancel requirements, consumer-facing notices, disclosures, and terms and conditions, “junk fees,” as well as privacy and data security requirements. We help clients avoid regulatory surprises, reduce risk, and accelerate product launches.
We routinely represent clients facing investigations from consumer protection regulators, and defend against enforcement actions and litigation, including in relation to alleged unfair commercial practices and terms, Section 5 matters, market studies and 6(b) orders, and consent decree obligations. We engage early with regulators to align priorities and timing, narrow overbroad inquiries, and challenge unreasonable requests where appropriate. We have a proven track record of closing inquiries without enforcement and achieving favorable outcomes in high-stakes matters before various regulators, including the FTC and the CMA.
No other firm matches Latham’s combination of market-leading Antitrust & Competition, Artificial Intelligence, Technology, Privacy & Cyber, and White Collar Defense & Investigations capabilities. Our interdisciplinary teams bring deep technical fluency across evolving technologies — such as AI, digital assets, connected devices, and cloud services — and strong working relationships with FTC staff and senior leaders. Drawing on unparalleled government and industry experience, we deliver practical solutions that help clients navigate government scrutiny, respond decisively, and stay focused on growth.
Jennifer Archie, Calum Docherty, Tony Kim, James Lloyd, and Serrin Turner named to Cybersecurity Docket’s Incident Response Elite for 2026.
A Latham team led by Sean Berkowitz and Serrin Turner won the “Litigators of the Week” competition, recognized for securing complete dismissal of the SEC’s landmark enforcement action against SolarWinds and its CISO, Tim Brown.
Jennifer Archie, Tony Kim, and Serrin Turner once again recognized by Cybersecurity Docket’s Incident Response 50 for 2025.