Alicia Jovais represents market-leading companies in all aspects of antitrust litigation and related counseling.

Ms. Jovais draws on extensive experience and her solutions-focused approach to devise actionable strategies for clients relating to:

  • Consumer class actions
  • Monopolization, conspiracy, and unfair competition claims
  • Distribution policies
  • Licensing disputes and other IP-related antitrust claims
  • California state claims, including under the California Unfair Competition Law
  • Arbitration-related matters

She helps multinational companies navigate the nuances inherent in complex antitrust litigation, and partners with clients to fully understand their commercial objectives. 

Bringing a wealth of litigation experience to each matter, Ms. Jovais regularly conducts witness examinations and argues pre-trial matters in court. Her first-chair deposition experience includes deposing economic experts, fact witnesses, and corporate representatives.

Ms. Jovais maintains an active pro bono practice, with a focus on representing clients in asylum proceedings.

Before joining the firm, Ms. Jovais served as a law clerk to Judge Mary M. Schroeder of the US Court of Appeals for the Ninth Circuit.

During law school, she was a judicial extern to Magistrate Judge Joseph C. Spero of the Northern District of California and a law clerk in the Civil Division of the US Attorney’s Office in San Francisco. 

Ms. Jovais’ experience includes representing:

  • Live Nation in:
    • A purported antitrust class action alleging supracompetitive ticketing fees resulting from anticompetitive conduct
    • Purported class actions alleging unfair competition related to secondary internet sales of event tickets
    • Ticket refund policy litigation
  • Apple in multiple putative antitrust class actions in the payments and cryptocurrency industries
  • A major retailer in putative class actions alleging a vertical price-fixing conspiracy related to disposable batteries
  • Oracle in a weeklong federal jury trial, defending against fraudulent misrepresentation claims brought by a former customer 
  • Fanatics in actions brought by consumers and retailers challenging Fanatic’s exclusive agreement with the NFL and MLB and in separate litigation brought by a trading card competitor alleging that Fanatics’ exclusive agreements to license league and player intellectual property violates the antitrust laws 
  • EssilorLuxottica in monopolization class actions challenging the company’s IP licensing agreements, supply agreements, and vision benefits arrangements 
  • Union Pacific in a purported multibillion-dollar price-fixing case related to fuel surcharges
  • Fanatics in antitrust actions brought by consumers and distributors challenging Fanatics’ agreements with the NFL and MLB
  • A major global automobile manufacturer in antitrust litigation alleging a conspiracy to suppress innovation in developing emissions technologies
  • The National Association of Broadcasters in an industrywide rate-setting proceeding
  • Capital One in prosecuting antitrust claims against notorious patent troll Intellectual Ventures
  • A real estate investment company charged with bid-rigging and mail fraud related to foreclosure auctions
  • Honda in antitrust affirmative defenses at the US International Trade Commission
  • One of the largest propane suppliers in the US in a purported class action alleging false advertising and unfair competition 

Bar Qualification

  • California


  • JD, University of California, Hastings College of the Law, 2013
    summa cum laude
  • BA, Scripps College, 2009
    summa cum laude, Phi Beta Kappa
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February 10, 2021 Recognition

Top Verdicts: In Re: German Automotive Manufacturers Antitrust Litigation

Latham’s success leading the joint defense effort that secured the complete dismissal, with prejudice, of all claims against our client BMW and several other German automakers in the so-called “Circle of Five” emissions conspiracy litigation was chosen among the Top Defense Verdicts of 2020.

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May 12, 2016 Our Work

Latham's Hat Trick

The firm's Global Antitrust & Competition Practice earned a trifecta of headline-making wins for clients in California and Massachusetts federal courts.