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Latham Advises GOAT on Partnership With Paris Saint-Germain

April 15, 2022
Members of the firm’s Entertainment, Sports & Media Practice represented the global sports and lifestyle icon.

French sports giant Paris Saint-Germain and GOAT, the global platform for the past, present and future, have announced a major multiyear global partnership that will see GOAT become the new official sleeve partner of the club. In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, the partnership will see the two brands collaborating to promote GOAT’s premium platform and its offerings to a new generation of football and fashion fans worldwide.

Latham & Watkins LLP advised GOAT on the deal with a cross-border team led by Century City partner Adam Sullins and Paris partner Jean-Luc Juhan, with associate Sam Lehman. Additional deal support was provided by Century City partner Jonathan West and San Diego partner Jen Barry.