Latham Advises AppsFlyer on Significant Investments From Moloco, Google, Meta, and Unity

AppsFlyer, a modern marketing cloud that helps businesses transform complex data, has announced the signing of a definitive agreement for investments from Moloco, Google, Meta, and Unity. With this backing, AppsFlyer will accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and continue building a measurement foundation which supports autonomous marketing and agentic workflows.

Latham & Watkins advised AppsFlyer, with a team led by Tel Aviv partners Gilad Zohari and Josh Kiernan and Silicon Valley partner Joshua Dubofsky, with Tel Aviv associate Jamie Savren. Advice was also provided on antitrust matters by Washington, D.C. partner Ian Conner and counsel Francesca Pisano, London partners Ludmilla Le Grand and Simon Pritchard, Dusseldorf partner Tilman Kuhn, and Brussels partner Hector Armengod, with Washington, D.C. senior merger control attorney Matthew Piehl, Washington, D.C. associate Jon Peterson, and London associate Meera Manoj; on tax matters by Washington, D.C. partners Nicholas DeNovio and Abigail Friedman; on employment matters by New York counsel Rifka Singer and partner Alisa Hand; and on finance matters by London partner Hendrik Smit, with counsel Julia Stapelfield.