Close-up of vegetables, fruits, and nuts on gray background.
Our Work

Latham & Watkins Advises Procurant in Acquisition by GrubMarket

November 17, 2025
Multidisciplinary team represents the SaaS provider and fresh produce industry trading platform in the transaction.

GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally, has announced it has completed the acquisition of Procurant, a leading SaaS (software-as-a-service) platform based in Los Gatos, California, that streamlines fresh procurement, order management, and regulatory compliance for the fresh food supply chain.

Latham & Watkins LLP represents Procurant in the transaction with an Emerging Companies & Growth team led by Bay Area partner Alex Kassai and Boston partner Dan Hoffman, with associates Saem Kim, Justin Tzeng, and Maayan Chinn. Advice was also provided on tax matters by Bay Area partner Kirt Switzer, with associate Gregory Conyers; on benefits matters by Bay Area partner James Robinson; on labor and employment matters by Bay Area partner Oswald Cousins; and on intellectual property matters by Bay Area counsel Arielle Singh, with associate Fiona Gillan.

Endnotes