Latham & Watkins Advises on Pattern Group Inc.’s US$300 Million IPO

Pattern Group Inc. (Pattern), a leader in accelerating brands on global ecommerce marketplaces leveraging proprietary technology and AI, has announced the pricing of its initial public offering of its Series A common stock at a public offering price of US$14 per share. The offering consists of 10,714,286 shares of Series A common stock being offered by Pattern and 10,714,286 shares of Series A common stock being offered by existing stockholders (the Selling Stockholders). Pattern will not receive any proceeds from the sale of shares by the Selling Stockholders. In addition, certain Selling Stockholders have granted the underwriters a 30-day option to purchase up to an additional 3,214,285 shares of Pattern’s Series A common stock at the initial public offering price, less underwriting discounts and commissions. The shares began trading on the Nasdaq Global Select Market on September 19, 2025, under the ticker symbol "PTRN." The offering is expected to close on September 22, 2025, subject to the satisfaction of customary closing conditions.

Latham & Watkins LLP represents the underwriters in the offering with a Capital Markets team led by Bay Area partner Tad Freese, New York partner Marc Jaffe, and Los Angeles partner Brent Epstein, with associates Grace Garcea and Steve Hess. Advice was also provided on benefits matters by Bay Area partner Maj Vaseghi, with associate Will Fowler; on tax matters by Bay Area partner Grace Lee, with associate Dennis Poehland; on intellectual property and AI matters by Bay Area partner Michelle Gross, with associates Amy Tosi and Tanisha Mugwimi; on data privacy and cybersecurity matters by Washington, D.C. partner Tony Kim and Houston/Austin partner Robert Brown, with associate Zac Alpert; and on FINRA matters by New York partner Gail Neely and corporate attorney Edyta Hannas.