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Latham & Watkins Advises NextRoll in US$50 Million Financing Deal From Capital IP

May 24, 2023
Transactional team represents the marketing technology company.

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, has announced it has secured US$50 million in committed financing from Capital IP. The investment will be used to strategically support the next wave of innovation on NextRoll's marketing software for both its business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B companies grow revenue. This news follows a notable market response to the company's software offerings over the last few years.

Latham & Watkins represents NextRoll in the transaction, with a corporate deal team led by Bay Area partners Jim Morrone and Haim Zaltzman, with Houston associate Benjamin Gelfand, Austin associate Erin Cusenbary and Bay Area associate Chris Pham. Advice was also provided on tax matters by Bay Area partners Grace Lee and Kirt Switzer, with associates Jake Meninga and Greg Conyers; and on benefits and compensation matters by Bay Area partner Jay Metz, with New York associate Charity Wyatt.