Latham & Watkins has advised capital D, the next-generation private equity fund manager, on the sale of Qmee, the Reading, UK-based app survey platform and fraud prevention technology provider, to Kantar, the world’s leading marketing data and analytics company. The transaction is expected to close in June 2022.
Qmee offers brands access to consumers’ opinions and attitudes via a fun and easy to use app. Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar.
The Latham team was led by corporate partners Paul Dolman and Edward Kempson, with corporate associates Tom Channing and Hadi Najem. Advice was provided on tax matters by partner Helen Lethaby.