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Latham & Watkins Advises HERO on Sale to Klarna

July 12, 2021
Cross-practice team represents social shopping platform on its acquisition by fintech unicorn.

Latham & Watkins advised HERO on its acquisition by Klarna, a leading global retail bank, payments and shopping service. HERO is a social shopping platform designed to provide consumers with inspiration, advice, and immediately shoppable content produced directly from retailers’ physical stores.

HERO, based in London and New York, was founded in 2015 to create a more personal and convenient way to shop that reflects how consumers interact today, bringing the concept of in-person customer service to e-commerce. All 100+ HERO employees will join Klarna.

The Latham team was led by London corporate partner Mike Turner with associates Daria Les, Zoe Liu, Katie Kaplucha, and Adam Czernikiewicz.  Advice was also provided on employment and benefits matters by London partner Sarah Gadd and associate Olivia Sadler; on intellectual property matters by London partner Deborah Kirk; and on US corporate matters by Bay Area partner Luke Bergstrom and New York partner Jeffrey Tochner with associates Brad Alvarez and Amanda Dillon.