Latham works with incumbent market leaders, new entrants, and startups across all industry sectors manage and respond to the challenges presented by new technologies (e.g., cloud, social media, data analytics, artificial intelligence (AI), augmented reality, virtual reality, blockchain, and over-the-top (OTT) services) and new business models (e.g., subscription, freemium, access-over-ownership, on-demand, omni-channel, and peer-to-peer). Latham lawyers help clients acquire or license new technologies, collaborate with emerging technology providers, and negotiate strategic alliances or joint ventures with other organizations in the same or different market sectors to innovate service offerings and automate operational functions.
Latham guides clients in their approach to contracting their digital strategy, including advising on regulatory, data privacy, and cybersecurity aspects of such strategies, and in procuring and negotiating agreements with consultants, technology providers, and strategic partners. Latham lawyers have particular experience advising on digital strategy agreements in the education, financial services, telecommunications, healthcare, cleantech, retail, and e-commerce sectors.
Digital strategies differ from organization to organization, but Latham understands that at the heart of all digital strategy agreements is recognizing such agreements are not “zero-sum” games, and organizations want to create “win-win” relationships that enhance their customer offerings and improve the company's market position.
Latham advises and supports clients through every step of implementing a digital strategy, from strategy development, to going-to-market, contract signature, ongoing contract management and, if necessary, dispute resolution. Latham's experienced practitioners and award-winning tools help clients structure an outcome that is robust, flexible, and easy to manage throughout the life of the deal.
Latham tailors the firm's support to clients' needs and budget, while ensuring clients always have the benefit of Latham's market experience and industry best practices. Latham lawyers align themselves with the client's business, and function as an extension of the client's in-house legal team to deliver practical solutions to complex transactions, efficiently.