Pelin Serpin

Pelin’s representative experience includes advising:

Brands and Trademarks

• Marcolin S.p.A and its shareholders on negotiating a long-term license with The Estée Lauder Companies for TOM FORD Eyewear
• Authentic Brands Group on its acquisitions of the Reebok, Guess, Boardriders, and Champions brands
• Authentic Brands Group on its strategic partnership to co-own and manage the Kevin Hart brand
• Beyond Inc., the owner of the Bed Bath & Beyond and Overstock brands, on its strategic partnership with Kirkland’s Home
• EssilorLuxottica on its US$1.5 billion acquisition of the Supreme brand
• The underwriters on global footwear brand Birkenstock’s initial public offering (IPO)
• Warby Parker on the eyewear company’s direct listing on the New York Stock Exchange

Transportation / Autonomous and Electric Vehicles

• Harley-Davidson on its electric motorcycle business LiveWire’s US$1.77 billion de-SPAC merger with AEA-Bridges Impact Corp.
• Hyundai Motor Group on:
  • Acquiring a controlling interest in robotics company Boston Dynamics, valued at US$1.1 billion
  • Its collaboration with Aptiv to develop and commercialize autonomous vehicles
• An autonomous car technology developer on outsourcing its software development and IT infrastructure services
• The Carlyle Group in its €7.7 billion acquisition of BASF’s coatings business and US$1.5 billion acquisition of Worldpac, an automotive parts wholesale distributor
• Rivian, a leading electric car company, on its US$11.9 billion IPO
• Doorstep AI, a mapping and delivery tracking platform, on its seed financing and customer arrangements
• The underwriters on public equity offerings for EVgo, one of the largest US public fast-charging networks for electric vehicles

Financial Index Licensing and Fintech

• Leading global banks and strategic ventures on their index licensing transactions for index-linked financial products
• Binance, a leading cryptocurrency exchange, on drafting its token listing services agreement
• RealBlocks, an alternative investment platform, on its key partnership and client agreements
• GCM Grosvenor on its launch of the FT Wilshire Private Markets Infrastructure Index with Wilshire Indexes
• Figure Technology Solutions in its US$787 million IPO
• The underwriters on Klarna’s US$1.37 billion IPO

Consumer Products and Marketing Platforms

• Omnicom in its acquisition of Interpublic Group
• Apollo on its US$7 billion strategic investment with KKR in Keurig Dr Pepper
• ShopMy, a creator-led platform that enables brand/creator collaborations and consumer shopping, on its unicorn-status funding round
• MadHive, an advertising technology platform for modern TV and streaming, on its strategic investment and technology collaboration with Precise.AI
• Sidewalk Infrastructure Partners on OhmConnect’s merger with Google Nest Renew
• Ka’ena and subsidiaries Mint Mobile, Ultra Mobile, and Plum on their acquisition by T-Mobile
• The initial purchasers in Levi Strauss & Co.’s €475 million senior notes offering
• IXL Learning on acquiring Rosetta Stone, Dictionary.com, and other EdTech companies

Digital Health

• Various telehealth, precision medicine, wearables, robotics, and other digital health companies on their customer and strategic partnership arrangements and terms of service
• Tempus AI on its acquisition of Paige
• The underwriters on occupational health services provider Concentra’s IPO
• TransUnion on its US$1.7 billion sale of TransUnion Healthcare to nThrive
• A leading biopharmaceutical solutions company on its technology platform development agreement
• A healthcare staffing platform on its restructuring and technology spinoff