Adam Herrera is an associate in the San Diego office of Latham & Watkins.

Mr. Herrera advises companies in high stakes intellectual property matters, including:

  • Trademark enforcement, prosecution, counseling, and litigation
  • False advertising and unfair competition litigation
  • Copyright counseling and enforcement
  • Internet law, including domain name portfolio management and recovery of domain names
  • Breach of contract disputes

Mr. Herrera has experience in nearly every stage of litigation, having represented clients in numerous federal and state court actions. He also regularly handles disputes before key agencies, including the United States Patent and Trademark Office’s Trademark Trial and Appeal Board, and the World Intellectual Property Organization.

He also maintains an active pro bono practice, including civil rights litigation.

Mr. Herrera graduated from UCLA School of Law, where he was elected to the Order of the Coif. While attending law school, he was a senior editor for the UCLA Law Review and a managing editor for the UCLA Journal of International law and Foreign Affairs. He also placed second in the UCLA School of Law Dean’s Brief Writing Competition.

Prior to joining Latham, Mr. Herrera served as a law clerk for the US Attorney’s Office for the Southern District of California.

Thought Leadership

Author, “Biometric Passwords and the Fifth Amendment: How Technology Has Outgrown the Right to Be Free from Self-Incrimination,” 66 UCLA L. Rev. 778 (2019)

Mr. Herrera has handled disputes for a variety of clients, including:

  • A leading exercise equipment and media company in trademark, false advertising, and unfair competition disputes against its competitors.
  • A marketplace for authentic sneakers and apparel in a trademark infringement and breach of contract suit.
  • Entrepreneur Media, Inc. in several trademark infringement lawsuits and trademark oppositions, as well as global trademark portfolio management.
  • Evernote in a trademark infringement lawsuit.
  • Several other companies in trademark enforcement matters, including, Counter Brands dba Beautycounter, Duolingo, Metagenics, Slickdeals, Skrewball Spirits, and TB12. 

Bar Qualification

  • California


  • JD, University of California, Los Angeles School of Law, 2019
    Order of the Coif
  • BA, Economics, Political Science & Arabic, University of California, Los Angeles, 2016
    cum laude

Languages Spoken

  • English