Latham & Watkins Advises Kard Financial on Acquisition by Citi

Citi’s US Consumer Cards business has announced that it has entered into an agreement to acquire Kard Financial, Inc. (Kard), a company that operates a commerce media and rewards platform and helps banks and fintechs deepen customer engagement through personalized offers. The acquisition is expected to help Citi deliver more personalized credit card rewards and offers for customers and create new engagement opportunities for merchants.

Latham & Watkins LLP represents Kard in the transaction with a corporate team led by New York partner Peyton Worley and associate Eduard Grigoryan, with associates Martin Lazzaro, Daphne Lambadariou, and Diego Guimaraes‑Blandon. Advice was also provided on tax matters by Washington, D.C. partner Andrea Ramezan‑Jackson, with associate Nolon Blaylock; on compensation and benefits matters by Boston partner Josh Friedman, with associate Rebecca Fishbein; on regulatory matters by New York partner Arthur Long; on labor and employment matters by New York partner Sandra Benjamin, with associate Sahar Merchant; on intellectual property matters by Boston partner Deborah Hinck, with associate Daniel Barks; and on data privacy and cybersecurity matters by San Diego counsel Jennifer Howes, with associate Madhavi Nambiar.