Latham & Watkins Advises Princeton Equity Group on Strategic Investment in Amped Fitness

Amped Fitness (Amped), a rapidly growing high-value, low-price fitness concept, has announced a strategic investment from Princeton Equity Group, a leading private equity firm focused on franchisor and multi-location businesses. The partnership will support Amped’s continued expansion and bring its differentiated fitness experience to new markets across the United States.

Latham & Watkins LLP represented Princeton Equity Group in the transaction with a corporate team led by Boston partners Hans Brigham and Eli Slawsby, with associates Sue Kim and Daniel Barks. Advice was also provided on tax matters by Washington, D.C. partner Andrea Ramezan Jackson, with associate Christina McLeod; on executive compensation and benefits matters by Boston partner Josh Friedman, with associate Rebecca Fishbein; on labor & employment matters by New York counsel Sandy Benjamin, with associate Lauren Stark; on IP and data privacy matters by Boston partner Deborah Hinck, with associates Victoria Allen, and Kamryn Sannicks; and on R&W insurance matters by Los Angeles partner Harrison White, with associate Sandra Mathew.