Latham & Watkins Advises Hilton in Partnership With Placemakr to Launch Apartment Collection by Hilton Brand

Hilton (NYSE: HLT) has announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the US launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.

Latham & Watkins LLP represents Hilton in the transaction with a corporate deal team led by partner Amber Banks, with associate Kim Legate-Ford.