Latham & Watkins Advises Elida Beauty in Completed Merger With Suave Brands to Create Evermark

Suave Brands Company and Elida Beauty announced that they have completed a merger to create Evermark, LLC (Evermark), a leading global platform of iconic personal care brands. Both businesses are portfolio companies of Yellow Wood Partners, a leading consumer-focused private equity investment firm. The new name, Evermark, reflects a commitment to the company's millions of customers who use and trust these personal care brands on a daily basis.

Latham & Watkins represents Elida Beauty in the transaction with a corporate deal team led by Boston partners Ryan McCarthy and Laki Triantafylidis, with associates Jihoo Kim and Ai Ni Lim. Advice was also provided on UK corporate matters by London partner Farah O'Brien, with associates Alex Watt, Noah Lipshut, and Angus Baird; on US tax matters by Washington, D.C. partner Andrea Ramezan-Jackson, with associate Christina McLeod; on UK tax matters by London partner Helen Lethaby, with associate Sam Duncan; on US employment and benefits matters by Boston partner Josh Friedman; on UK employment and benefits matters by London partner Sarah Gadd and London counsel Shaun Thompson and Charlie Bowden, with associate Chris Wilkinson; on France employment and benefits matters by Paris partner Matthias Rubner and Paris counsel Romain Nairi; on intellectual property matters by Boston partner Deborah Hinck; and on finance matters by Boston partner Alex Harris.