Latham Advises on Celsius Holdings’ Acquisition of the Rockstar Energy Brand in the US and Canada

Celsius Holdings, Inc. (Nasdaq: CELH) announced that it has entered into a definitive agreement with PepsiCo, Inc. (Nasdaq: PEP) to strengthen their long-term strategic partnership. As part of the agreement: (i) Celsius Holdings’ Alani Nu® brand will move into the PepsiCo distribution system in the US and Canada, (ii) PepsiCo has acquired US$585 million in newly issued convertible 5% preferred stock while extending its existing preferred stock to the same conversion period, and (iii) Celsius Holdings has acquired the Rockstar Energy® brand in the US and Canada from PepsiCo. PepsiCo will continue to own the Rockstar Energy brand internationally. Celsius Holdings will become the PepsiCo strategic energy lead in the US, managing the CELSIUS®, Alani Nu, and Rockstar Energy brands, while PepsiCo will lead distribution for the Celsius Holdings portfolio in the US and Canada.

Latham & Watkins LLP represents UBS Investment Bank, financial advisor to Celsius Holdings, in the transaction with a corporate team led by Los Angeles partner Steven Stokdyk, with associate Dylan Shamoon.