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Latham & Watkins Advises R.R. Donnelley & Sons Company in Acquisition of Digital & Print Marketing Business

March 18, 2024
Cross-border team represents the integrated communications company in the transaction.
R.R. Donnelley & Sons Company (RRD), a global provider of marketing, packaging, print, and supply chain solutions, has announced that it has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp. (Vericast). The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that includes: display advertising, contextual targeting, connected tv, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture. The transaction also includes Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business.
Latham & Watkins LLP represented RRD in the transaction with a corporate deal team led by New York partner Michael Saliba and Houston partners Ryan Maierson and Kevin Richardson, with associates Denny Lee, Zainab Hashmi, Catherine Sims, Stacey Hall, Robyn Sablove, and Emma Fichtel. Advice was also provided on tax matters by New York partner Matthew Dewitz, with associate Christina McLeod; on antitrust matters by Washington, D.C. partner Mandy Reeves, with associate Matthew Piehl; on bank finance matters by counsel Preeta Paragash, with associate Tulika Sinha; on benefits matters by New York counsel Rifka Singer, with associate Jaye Han; on labor matters by Chicago partner Nineveh Alkhas, with associate Amarantha Gomez; on intellectual property matters by New York partner Jeff Tochner, with associates Dewey Kang and Sebastian Moss; on real property matters by New York partner Dara Denberg, with associate Tom Ficchi; on environmental matters by Los Angeles partner Josh Marnitz, with associate Nolan Fargo; on data privacy matters by Houston counsel Robert Brown II, with associate Dyllan Brown-Bramble; on ex-US merger control analysis by Brussels counsel Tomas Nilsson; on foreign direct investment matters by Brussels counsel Philipp Studt, with associate Panagiotis Kokkinidis; on trade controls matters by Washington, D.C. counsel Andrew Galdes, with associate Delia Tasky; on rep and warranty insurance matters by Los Angeles partner Drew Levin and San Diego counsel Hannah Cary, with associate Ryan Kazemaini; on FCPA matters by Washington, D.C. partner Erin Brown Jones; on insurance matters by San Diego partner Drew Gardiner; and on China matters by Hong Kong partner Qiuning (Frank) Sun and Beijing counsel Liyun (Louise) Deng,* with associate Xinwei (Jennifer) Xu.*
*Admitted to practice in New York Only.