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Latham & Watkins Advises PSG on US$95 Million Strategic Growth Investment in AppHub

July 26, 2023
Firm represents growth equity firm on investment in e-commerce enablement platform.

AppHub, an e-commerce enablement platform serving merchants across e-commerce platforms, such as Shopify, WooCommerce, and BigCommerce, has announced a US$95 million strategic growth investment from PSG, a leading growth equity firm partnering with software and technology-enabled service companies to help accelerate their growth. In conjunction with the investment, AppHub acquired Boost, an AI-powered search and discovery tool, to enhance its portfolio of software solutions that enable e-commerce merchants to launch, grow, and scale their businesses.

Latham & Watkins LLP advised PSG in the transaction with a corporate deal team led by Boston partners Nate Amory and Ryan McCarthy, with associates Cory Lewis and Gabrielle Carusello. Advice was also provided on tax matters by Washington, D.C. partner Andrea Ramezan-Jackson, with associate Jeremiah Cowen; on employment/benefits matters by New York partner Austin Ozawa, with associate Alisa Hand; on intellectual property/data privacy matters by Boston partner Sarah Gagan and Houston/Austin counsel Robert Brown, with associates Deborah Hinck and Alice Brunning; on ESG matters by New York partner Betty Huber, with associate Austin Pierce; on anti-bribery & corruption matters by Washington, D.C. partner Kevin Chambers; and on export control & sanctions matters by associate Eric Green.