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Latham & Watkins Advises RedBird Capital Partners in Formation of EverPass Media, a Joint Venture With the NFL

March 29, 2023
Entertainment, Sports & Media team advised on deal to provide greater access to must-have live sports content to commercial establishments.

The National Football League and RedBird Capital Partners have announced the formation of EverPass Media, a new media platform which will hold the exclusive rights to distribute NFL Sunday Ticket to commercial establishments, including bars, restaurants, hotels, and other public businesses in the United States starting with the 2023 NFL season.

Latham & Watkins LLP advised Redbird Capital Partners in the transaction, with an entertainment, sports & media team led by New York Partner Frank Saviano and Century City partner Kendall Johnson, with Century City associate Jamie Levine, New York associate Adam Rosenthal, and Los Angeles associate Aiyanna Sanders. Advice was also provided on tax matters by Bay Area partner Katharine Moir, with associate Jake Meninga; on benefits matters by New York partner Erin Murphy; and on IP matters by Los Angeles partner Ghaith Mahmood and Orange County counsel Allison Blanco, with Los Angeles associate Nick Goshgarian.