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Latham & Watkins Advises MNTN in Acquisition of Maximum Effort Marketing

August 27, 2021
Los Angeles team advised the advertising software company in the transaction.

Mountain (MNTN), a leading self-serve performance TV platform, announced the acquisition of Maximum Effort Marketing, Ryan Reynolds and George Dewey’s creative advertising hot shop. The deal brings together one of the fastest growing companies in adtech with one of the rising stars of the creative world.

Latham & Watkins represented MNTN in the transaction with a corporate team led by Los Angeles partner David Ajalat and Century City partners David Zaheer and Kendall Johnson. Advice was also provided on tax matters by Bay Area partner Katherine Moir; on benefits and compensation matters by Bay Area partner Jay Metz; and on privacy matters by Bay Area counsel Robert Blamires.