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Latham & Watkins Advises Vroom on its Acquisition of CarStory

December 15, 2020
A multidisciplinary team represents the online automotive retailer in the acquisition.

Vroom, an innovative ecommerce platform that offers a better way to buy and sell used vehicles, has announced that it has entered into a definitive agreement to acquire CarStory, a leader in AI-powered analytics and digital services for automotive retail, through the acquisition of Vast Holdings, Inc. As part of Vroom, CarStory will continue to drive automotive retail innovation by aggregating, optimizing and distributing current market data from thousands of automotive sources and offering its digital retailing services to dealers, top automotive financial services companies and household names in automotive industry research and retailing.

Latham & Watkins LLP represents Vroom in the transaction with a corporate deal team led by Bay Area partner Eric Schwartzman, with Bay Area associates Bret Stancil and Rachelle Polsky. Advice was also provided on capital markets matters by New York partners Marc Jaffe, Ian Schuman and Courtenay Myers Lima; on securities law matters by Washington, D.C. partner Joel Trotter; on benefits and compensation matters by New York partner Bradd Williamson, with New York associates Megan Alessi, Brian DeShannon and Alisa Hand; on data privacy matters by Washington, D.C. partner Jennifer Archie, with Washington, D.C. associate James Smith; on intellectual property and technology transactions matters by New York partner Jeffrey Tochner, with New York associates Pelin Serpin and David Suh; and on tax matters by New York partner Lisa Watts and Chicago partner Enrique Rene de Vera.