Financial technology concept.

Episode 10 — PE Views: The Lipstick Effect — Why Are Beauty Deals Increasingly Attractive for Private Equity?

December 14, 2020
Digital due diligence becomes increasingly important when buying digitally native beauty brands.

Recent high-profile beauty M&A deals, coupled with economic turbulence, have brought renewed interest in the “lipstick effect” — when consumer demand for relatively affordable luxuries, such as lipstick, continues or increases during economic recessions. Indeed, the beauty market is booming as home-bound consumers seek to be “camera ready” for video calls and social media updates.

In this episode of Connected With Latham, Tom Evans speaks with fellow London partner Deborah Kirk about the recent surge in private equity investment in the beauty sector, as well as the particular digital and celebrity-focused due diligence concerns unique to such deals.

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