Elizabeth N. Purcell

Singapore
  • 9 Raffles Place
  • #42-02 Republic Plaza
  • Singapore 048619
 
 

Elizabeth Purcell is an associate in the Singapore office of Latham & Watkins. She advises multinational clients of Latham & Watkins' Technology Transactions Practice. Her practice spans a broad range of commercial law matters, with a focus on technology and intellectual property transactions.

Ms. Purcell has built her career in Latham's cross-border technology practice. She has worked around the firm’s global network, spending time in the London, Silicon Valley, and Dubai offices prior to her relocation to Asia. Ms. Purcell advises clients from a diverse range of industries on commercial issues such as:

  • IP licensing and commercialization, including technology transfer
  • IT structuring for software, hardware and services, and website compliance
  • Data privacy, including global compliance programs, cross-border data flows, and implementation strategies
  • Cyber resilience and data breach response
  • Confidential information governance, including manufacturing know-how
  • Outsourcing and technology procurement
  • Business separations, including transitional services, and brand strategy
  • Customer, supply, distribution, and agency arrangements
  • Consulting and services provision
  • Intellectual property aspects of finance and security transactions
  • FinTech and payments products

Prior to training at Latham, Ms. Purcell worked at the European Patent Office in Munich with lawyers from the legal directorates. Ms. Purcell is actively involved in Latham's pro bono program and has advised numerous non-profit clients on their commercial arrangements.

Ms. Purcell's representative experience includes:

Asia

  • The world’s largest gaming company on data protection compliance in relation to its European users
  • A Chinese social media giant on various licensing, content management, and peer-to-peer network arrangements
  • A Hong Kong-based investment firm on IP structuring relating to its acquisition of a cooking sauce brand
  • A digital technology company in the Philippines on a renegotiation of intra-group services following a shares issue
  • An Indonesian building materials manufacturer on a broad scope of transitional arrangements, including brand usage, following a spin out
  • A Singapore investment firm on its acquisition of an India-based data solutions company
  • A UK-based business in the tourism industry on its expansion into Asia
  • A private equity firm on its transitional requirements following the acquisition of a medical laboratory with sites across Singapore
  • A Korean chemical and textile manufacturing company on its internal GDPR compliance relating to its European subsidiary

Europe

  • A global retail and investment bank on the multi-billion Euro global outsourcing of its investment banking IT infrastructure and data center services
  • A global professional services firm on its internal data compliance framework and privacy impact assessment procedure for apps, websites, and system integrations
  • A European-headquartered engineering consultancy on its acquisition of a provider of analytics and data science services
  • A portfolio company of a private equity fund on transitional supply, distribution, and services arrangements following a sale of part of the business
  • A European investment fund on the supply, distribution, and IP licensing diligence prior to its acquisition of an orthopedic company
  • A private equity firm on the purchase of a cosmetics business, including supply chain diligence and brand protection
  • A drug discovery and development company on day-to-day matters, including clinical services and research agreements
  • A global investment bank on day-to-day procurement and services arrangements

Middle East and Africa

  • A global theme park provider on the IP aspects of a new resort scheduled to open in Abu Dhabi in 2022
  • Several Saudi Arabia-based clients on their brand development and IP protection
  • A US biotechnology company on the commercial aspects of its partnerships in the GCC region
  • A leading private equity firm on the acquisition of a stake in a major African payments business

US

  • Numerous US-based emerging companies on sales to European customers, particularly as regards data collection and processing
  • A US-headquartered business on its global response following a data breach
  • A US purchaser of a company under investigation by the UK Information Commissioner’s Office
 
 
 
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