August 12, 2021
Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, has announced a definitive agreement to purchase Reebok, the iconic active and footwear brand, from adidas. The transaction, which is expected to close in the first quarter of 2022, is subject to customary closing conditions, including regulatory approval.
Reebok sits at the intersection of active and lifestyle, offering high quality and modern styles that are adaptable for every sport. Reebok currently operates in 80 countries, with approximately 70% of its business hailing from outside of the US and Canada. ABG is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers.
Latham & Watkins LLP represents ABG in the transaction with a corporate deal team led by New York partner Justin Hamill, Düsseldorf partner Heiko Gotsche, and New York counsel Michael Anastasio, with Frankfurt partner Oliver Felsenstein, London partner Edward Barnett, New York partner Jeffrey Tochner, and Frankfurt counsel Christina Mann. Advice was also provided on tax matters by Chicago partner Joseph Kronsnoble, Munich partner Stefan Süss, and London partner Sean Finn; on antitrust matters by Brussels partner Héctor Armengod and Washington D.C. counsel Peter Todaro; on finance matters by New York partner Joshua Tinkelman; on employment matters by New York partner Austin Ozawa and Munich partner Tobias Leder; on regulatory matters by Frankfurt counsel Thies Deike; and on data privacy matters by Bay Area counsel Robert Blamires.