Latham & Watkins Advises 888 Holdings plc in Exclusive US Sports Betting and Gaming Partnership with Authentic Brands Group’s Sports Illustrated

A cross-border Entertainment, Sports & Media team advise the online betting and gaming company in the transaction.

June 24, 2021

888 Holdings plc, one of the world’s leading online betting and gaming companies, and Authentic Brands Group (ABG), a brand development, marketing and entertainment company and owner of the Sports Illustrated brand, announced an exclusive partnership to develop Sports Illustrated sports betting and iGaming products in the United States.

Latham & Watkins LLP represented 888 Holdings plc in the transaction with an Entertainment, Sports & Media team led by London partner Ed Barnett, Century City partner Adam Sullins and New York partner Frank Saviano, with Century City associate Adam Raichilson and New York associate Adam Rosenthal. Advice was also provided on tax matters by New York partner Jocelyn Noll.

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