Trademarks are one of the most critical intellectual property assets a company owns, yet they are often misunderstood and not fully protected. This webcast will introduce some basic concepts to familiarize you with what you need to know to start thinking about a strong trademark portfolio.
Join lawyers from Latham & Watkins' Intellectual Property Litigation Practice for a primer on the basics of trademark law, including the following topics:
- What is a trademark?
- Trademark vs. copyright vs. patent
- Levels of protection
- Trademark infringement
- Trademark searching and clearance
- Trademark marking
- International trademark rights
- Trade dress
Jennifer Barry, Partner, San Diego
Perry Viscounty, Partner, Orange County-San Francisco
Please register to attend.
For questions, please email Chris Hei.