Georgina Hoy advises a range of clients on business-critical information technology, intellectual property, and general commercial issues. She advises on the IP and tech-related aspects of corporate transactions (including complex carve-outs) and supports clients to negotiate their commercial contracts relating to digital transformation, technology procurement, and tech-led innovation projects.

Ms. Hoy’s practice includes:

  • Corporate support on IP, technology, and separation matters (including negotiation of TSAs)
  • Complex technology contracts and outsourcing arrangements
  • Platforms, SaaS, and cloud computing
  • Joint ventures and strategic alliances
  • Intellectual property licensing, commercialization, and transfers

Ms. Hoy’s representative experience includes advising:

  • A global telecommunications company on the separation and servicing aspects of the sale of its network assets in a key European jurisdiction.*
  • A global fashion house on a number of inter-related agreements to re-platform its e-commerce apps and websites.*
  • A leading supermarket retailer on its revolving credit agreement for the launch of a new flexible payments platform for products sold on its website*
  • A global telecommunications company on the joint infrastructure build and sharing arrangements between the UK’s largest telecommunications companies to extend 4G coverage across the country.* 
  • A leading British facilities management outsourcing business on the carve-out of its support services business.* 
  • A European asset manager on the procurement of a first-gen outsourcing of technology and middle office services in the UK, America, Asia, and Europe*
  • An international defense company on the sale of its UK-based cybersecurity consultancy business through a competitive auction process.* 
  • A global insurance firm on the brand and IP aspects of the demerger of its UK business from its Asia business, with a focus on renegotiating a complex global trade mark co-existence agreement with multiple parties.* 
  • A UK retailer on a white label services agreement for the provision of in-store travel money bureau and online currency services.*
  • A key infrastructure supplier to a major UK payments system on the tender and re-negotiation of a key services agreement.*  
  • A British financial services company on a public procurement (competitive dialogue) process for an outsourcing agreement with respect to claims management and other financial services.*
  • A global provider of commercial explosives on its first-generation outsourcing arrangements with a Tier-1 global outsourcing services provider*

*Matter handled prior to joining Latham

Bar Qualification

  • England and Wales (Solicitor)
  • Victoria (Australia)


  • Graduate Diploma of Legal Practice, The College of Law Melbourne
  • Bachelor of Science in Biotechnology, Monash University
  • Bachelor of Laws, Monash University
  • Master of Law in Intellectual Property, University of Melbourne

Languages Spoken

  • English