E-Commerce

Latham helps retailers, franchisers, and distributors launch or use e-commerce platforms in order to grow market share, globalize their brands, and capitalize on digital purchasing trends. Latham provides both legal and commercial insight regarding the new business models that have disrupted the retail industry.

Why Latham

The firm supports retailers, distributors, internet giants, and payment providers on digitizing retail and driving connected commerce. Latham lawyers address all aspects of establishing and maintaining online platforms, including service agreements and vendor contracts, data security and privacy compliance, as well as intellectual property (IP) and licensing issues. As e-commerce regularly transcends geographic boundaries, Latham advises clients on the additional complexities of conducting cross-border retail sales online.

The firm helps facilitate cross-border e-commerce by advising digital marketplace providers and platform developers on the suite of contractual documents necessary to establish and operate such platforms. Latham also helps retailers procure enterprise e-commerce solutions, ensuring the platform’s technology and operational features are interoperable with key business systems, processes, and channels. By combining market practice and local law insight, we ensure our clients are compliant with relevant regulations and implement appropriate contractual mechanisms to effectively govern digital platform usage, including: registration requirements; sector-specific regulations; user consent; terms of sale; and IP provisions, such as brand protection, domain names, use of third-party content, and licensing of proprietary content.

Operating or using digital marketplaces expose organizations to significant global compliance obligations — in particular regarding data privacy and security. Identifying and complying with the applicable regulations is an ongoing challenge that Latham lawyers can advise on. The firm’s dedicated practitioners worldwide advise on the collection, use, transfer, storage, and disclosure of user data to help craft data exchange and analytics agreements that support both privacy obligations and business objectives.

Our Experience

Awards & Rankings

  • Latham Excels in 2017 AmLaw Corporate Scorecard - May 15, 2017
  • Partners Recognized for Client Service Excellence - February 06, 2017
  • Corporate Leaders Rank Latham as a Leading Law Firm for Client Service - November 30, 2016
  • Latham Earns Top Rankings in 2016 Corporate Scorecard - April 10, 2016
  • Latham Honored As “Technology Group of the Year” - January 13, 2016

Latham is known for “notable strength in a wide range of IT matters,” with teams in the UK, France, and Germany “frequently advising multinational clients on on transactional and regulatory matters, including outsourcing agreements, partnerships and compliance issues” and “global fintech mandates.”

Chambers Global 2020

Media Coverage

Technology Group of the Year: LathamTechnology Group Of The Year: Latham & Watkins

News

Latham & Watkins Advises in TDCX’s US$349 million IPOLatham Advises Drizly in US$1.1 Billion Acquisition by UberLatham & Watkins Advises Honey On Acquisition by PayPal

Thought Leadership

BoE Governor Speaks: Payments Firms Should Expect Regulatory ChangeEU Platform-to-Business Regulation Enters Into ForceOnline Marketplace Liability: CJEU Ruling in Coty v. Amazon

Webcasts & Podcasts

Podcast – The Lipstick Effect: Why Are Beauty Deals Increasingly Attractive for Private Equity?Website Terms of Service and Other Online User Agreements